SPEAKING PROFESSIONALLY is a concise text for those learning to prepare, deliver and analyze business presentations. Dr. Zaremba draws on more than 20 years' experience to offer a practical,
application-oriented alternative to the basic 'how-to' products and the longer, more broad-based, theoretical texts. No other text currently on the market compares to this First Edition.
SPEAKING PROFESSIONALLY also addresses one of the major challenges all students face when taking a speaking course: speech anxiety. Sample presentations with critiques help students apply and
analyze what they learn. The text also covers business presentation skills; overcoming speech anxiety; communication principles and their application in the business environment; audience
analysis and multicultural issues; crisis communication resources and organizations for business speakers; and more.
