According to Mourdoukoutas (formerly of Long Island U. in New York and Economic U. of Athens in Greece), crosscurrents of globalization and localization have created semiglobal market
environments composed of a highly global segment characterized by high degree of integration of local and national markets, rapid technological advances and product obsolescence and imitation,
intense competition and price and profit swings; and a highly localized segment characterized by precisely the opposite. In this work he lays out a business strategy for operating in semiglobal
markets in which corporations organize their operations according to the global/local content of their value propositions. Highly localized value proposition are placed under a conventional
hierarchical multinational organization and highly globalize value propositions are placed under modern non-hierarchical organization. Annotation 穢2006 Book News, Inc., Portland, OR
(booknews.com)
