Analysis of Multinational Strategic Management: The Selected Scientific Papers of Alan M. Rugman And Alain Verbeke

Analysis of Multinational Strategic Management: The Selected Scientific Papers of Alan M. Rugman And Alain Verbeke
定價:8640
NT $ 8,640
 

內容簡介

Two professors of international business discuss new analytical insights and methods in the field of multinational strategic business management. The 25 academic articles co-authored by Rugman (Indiana U.) and Verbeke (U. of Calgary) consider a variety of concerns facing the managers of multinational enterprises, including environmental regulations and trade policies. They also address the issue of national competitiveness. The papers were previously published in leading journals and scholarly collections. The volume lacks a subject index. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
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