With scholars and corporate executives in mind, Amis (health and sport sciences and management, U. of Memphis) and Cornwell (UQ Business School, U. of Queensland, Australia) bring together 16
essays that analyze global sport sponsorship, its impact, and corporate, political, and social issues. Topics include alcohol and tobacco sponsorship, the ＂cola wars,＂ celebrities used by
adidas, tourism, using the internet, image transfer, the payment services industry, action sports and events, ambush marketing, the effects of sponsorship, and the Gay Games. Contributors are
in marketing, business, sports management, kinesiology, and education from around the world. Distributed in the US by Palgrave Macmillan. Annotation ©2006 Book News, Inc., Portland, OR
(booknews.com)
