Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound

Draws on a large-scale study of how the five senses impact brand creation to outline the author's six-step program for twenty-first-century sensory branding, citing the examples of such companies as Cadillac, Disney, and Louis Vuitton to explain how to establish an effective marketing approach. By the author of BRANDchild. 50,000 first printing.