Strategies For Managerial Writing

Emphasizing the power of logic and reasoning, this textbook examines the format and style of memos and letters, analytic reports, assessment reports, sales proposals, e-mail, and press releases. The authors (Kentucky State University) discuss knowing the target audience, coaching through written communication, word processing formats, presentation tools, and the role of graphic illustrations. Perforated pages. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)