Experiencing International Business And Management: Exercises, Projects, And Cases

Experiencing International Business And Management: Exercises, Projects, And Cases
定價:1978
NT $ 1,978
  • 作者:Betty JanePunnett
  • 出版社:Baker & Taylor Books
  • 出版日期:2005-01-01
  • 語言:英文
  • ISBN10:0765615150
  • ISBN13:9780765615152
  • 裝訂:平裝 / 150頁 / 18.4 x 26 x 1.9 cm / 普通級
 

內容簡介

Punnett (international business and management, University of West Indies) offers a teaching resource that adds a real-life dimension to the international business classroom. After a brief overview of key concepts, the rest of the book consists of 24 hands-on experiential exercises, seven projects, and five case studies, all with accompanying worksheets, and all designed for in-class use. The book can be used to supplement any basic text in international business or international management at the undergraduate and graduate levels. Annotation 穢2004 Book News, Inc., Portland, OR (booknews.com)
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    $1978