Competitive Intelligence: A Framework for Web-Bases Analysis and Decision Making

Competitive Intelligence: A Framework for Web-Bases Analysis and Decision Making
定價:1503
NT $ 1,503
  • 作者:ConorVibert
  • 出版社:Baker & Taylor Books
  • 出版日期:2003-12-01
  • 語言:英文
  • ISBN10:032420325X
  • ISBN13:9780324203257
  • 裝訂:精裝 / 15.9 x 22.9 x 1.9 cm / 普通級
 

內容簡介

Competitive Intelligence: A Framework for Web-based Analysis & Decision Making explains how to conduct competitive research using the Internet, as well as offers readers a series of theory-based, analytical frameworks that are useful for resolving important business concerns and conducting organizational analysis in a real time manner. Will my competitor survive? Are my key suppliers in financial trouble? Are our key employees appropriately compensated? Is my industry attractive to new entrants? This book will guide you on how to see trends over time and project the actions of your customers and vendors. Using Vibert簿聶翻?Ts framework and an array of research tools, Competitive Intelligence can give you an edge over your competition.
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