This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal
are recognized as leading scholars on global strategy and organization. The text focuses on management’s challenge associated with developing strategies, designing organizations and managing
operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between ＂Transnational Management＂ and International or Multinational
Management.
