Corporate Identity: Making Business Strategy Visible Through Design

Corporate Identity: Making Business Strategy Visible Through Design
定價：2100 元
NT $ 2,100
  • 作者：Olins，Wally
  • 出版社：Baker & Taylor Books
  • 出版日期：1990-10-01
  • 語言：英文
  • ISBN10：087584250X
  • ISBN13：9780875842509
  • 裝訂：精裝 / 2.5 x 23.5 x 26.7 cm / 普通級 / 初版
 

內容簡介

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share
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