Introduction /1
Chapter 1 How to Apply for the Ideal Job / 4
1. First Steps / 4
2. Reading Job Advertisements / 5
3. Analysing a Specific Job Advertisement / 7
4. What to Mention in Your Letter or Email / 8
5. Attracting an Employer’’s interest / 9
6. Hints and Tips / 9
7. Practice Makes Perfect / 17
Notes for Your Guidance / 19
Summary / 21
Chapter 2 The Resurne and the Interview / 23
1. The Resume or Curriculum Vitae / 23
2. The Essentials / 24
3. Model Resume (Single-page Version) / 26
4. Interview Essentials / 29
5. What Do You Do Now / 30
6. The Big Day / 31
7. What Do I Wear / 32
……
Chapter 3 Spoken Business Communication 47
Chapter 4 Communicating with Colleagues and Customers / 69
Chapter 5 WriHen Communications 91
Chapter 6 Business Meetings 106
Chapter 7 Business Communication and Negotiation , 126
Chapter 8 Cross-cultural Business Communications |z13
Chapter 9 Crisis Communications 160
Chapter 10 Media Communications / |84
Chapter 11 Business Communications Every Day 205
Conclusion
Appendices