側重培養學生用英語進行會展服務與接待的交際能力以及會展整個流程中的策划、管理、營銷、物流、談判、設計及其他工作中的溝通能力,特別是口頭表達能力。本書一直堅持從會展業中的兩大主要參與者--參展商和組展商兩者的立場來編寫。同時,教學內容以和學生的生活和就業較密切的國內會展為主導,輔之以相應的國外內容。
《實用會展英語(第二版)》難易程度適中,既適合高職高專的課堂教學,又可供會展從業人員自學。
目錄
Unit 1 Introduction of MICE Industry at Home and Abroad 國內外會展業概況
Lesson 1 Introduction of the World MICE Industry 世界會展業概況
Lesson 2 Yesterday and Today of China』s MICE Industry 中國會展業的歷史和現狀
Unit 2 Exhibition and Conference Centers in China 中國的會展中心
Lesson 1 Size and Location of Exhibition Centers 會展中心的面積與位置
Lesson 2 Space Size and Location 展台面積與位置
Unit 3 Preparations for the Exhibition 會展籌備
Lesson 1 Preparations by the Host 組展方的准備工作
Lesson 2 Preparations by the Exhibitors 參展方的准備工作
Unit 4 Participation in an Exhibition 參展
Lesson 1 Decorating: Stand Construction and Reception 布展:展台搭建和接待
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、會展服務及組團參展
Lesson 3 Emergencies during the Exhibition 會展期間突發情況
Unit 5 Cancellation and Move-out 退展和撤展
Lesson 1 Cancellation of Exhibit Registration 取消預訂展位
Lesson 2 Move-out 撤展
Unit 6 Post-Conference Tour 會后游
Unit 7 Exhibition and Conference Strategies 會展策略
Lesson 1 Organizers』 Strategies 組展方的策略
Lesson 2 Exhibitors』 Strategies 參展商的策略
Unit 8 Preparations for the MICE Profession 會展行業入職准備
Lesson 1 Career Prospect of MICE 會展行業職業前景
Lesson 2 Qualifications for the MICE Profession 會展行業職業資格
參考答案
參考文獻
Lesson 1 Introduction of the World MICE Industry 世界會展業概況
Lesson 2 Yesterday and Today of China』s MICE Industry 中國會展業的歷史和現狀
Unit 2 Exhibition and Conference Centers in China 中國的會展中心
Lesson 1 Size and Location of Exhibition Centers 會展中心的面積與位置
Lesson 2 Space Size and Location 展台面積與位置
Unit 3 Preparations for the Exhibition 會展籌備
Lesson 1 Preparations by the Host 組展方的准備工作
Lesson 2 Preparations by the Exhibitors 參展方的准備工作
Unit 4 Participation in an Exhibition 參展
Lesson 1 Decorating: Stand Construction and Reception 布展:展台搭建和接待
Lesson 2 Promotion of Exhibits, Services Provided and Delegations 展品推介、會展服務及組團參展
Lesson 3 Emergencies during the Exhibition 會展期間突發情況
Unit 5 Cancellation and Move-out 退展和撤展
Lesson 1 Cancellation of Exhibit Registration 取消預訂展位
Lesson 2 Move-out 撤展
Unit 6 Post-Conference Tour 會后游
Unit 7 Exhibition and Conference Strategies 會展策略
Lesson 1 Organizers』 Strategies 組展方的策略
Lesson 2 Exhibitors』 Strategies 參展商的策略
Unit 8 Preparations for the MICE Profession 會展行業入職准備
Lesson 1 Career Prospect of MICE 會展行業職業前景
Lesson 2 Qualifications for the MICE Profession 會展行業職業資格
參考答案
參考文獻
網路書店
類別
折扣
價格
-
新書79折$119