商務英文函電與談判

商務英文函電與談判
定價：150 元
NT $ 131
 

內容簡介

本教材涉及國際貿易實務各個環節及相關商務活動中商務英文函電的寫作指導、商務談判的實踐技巧，兼顧商務談判中的背景知識與文化提示。教材充分體現「任務引領、實踐導向」的課程設計思想，突出外貿業務流程中遇到的現實問題、操作要點及解決方法與技巧，通過實際案例、情景模擬和課后拓展等多種手段，把語言訓練與貿易實務融為一體，使學生在模擬外貿業務活動中提高其商務英文書面表達能力，掌握商務談判實踐技巧，強化外貿業務能力，提高從事國際貿易工作的綜合素質。
 

目錄

Preface
Contents

Unit 1 Introduction to Business Correspondence andHegotiations
Introduction
Objectives
Part One Principles of Business Correspondence.
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business Negotiations
Part Five Exercises

Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Lea fiets and Advertisements
Part Five Exercises

Unit 3 Inquiry and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 4 Offer and Counter-otter
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises

Unit 7 Packing and Shipment
Introduction
Objectives
……

Unit 8 Commission and Payment
Unit 9 Complaints, Claims and Adjustments
Unit 10 Insurance and Arbitration
Unit 11 Requesting and Confirming a Service
Unit 12 Office Business Correspondence

Appendixes
References

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