實用商務英語綜合教程:初級(附贈光盤)

實用商務英語綜合教程:初級(附贈光盤)
定價:150
NT $ 131
  • 作者:李玉萍
  • 出版社:人民郵電出版社
  • 出版日期:2011-09-01
  • 語言:簡體中文
  • ISBN10:7115259135
  • ISBN13:9787115259134
  • 裝訂:158頁 / 普通級 / 初版
 

內容簡介

  本書系列教材分為初級、中級、高級3冊。本書是套書的初級教材,本教材編寫了8個單元,以「項目引領、任務驅動」的形式編寫,每一個單元為一個項目,圍繞一個話題,內容涉及接待客戶、商務電話、商務會議、社交禮儀、工作職業、信息呈現、產品概述及公司介紹等,每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法復習、案例分析和實用寫作7個模塊,並在各模塊中以任務的形式插入各種練習,全面培養學生聽、說、讀、寫、譯的能力。

  本書可以作為高職高專商務英語專業、國際貿易專業、國際商務專業的專業英語教材使用,也適合作為高職高專財經類院校英語課程的公共教材。

  本書附有聽力材料的MP3錄音光盤。另外,書后附有按字母順序排列的總詞匯表,標注了每個單詞的音標,英文注釋后括號中的數字表明單詞或詞組出現的章節。
 

目錄

Unit 1 Meeting and Entertaining Clients
 Listening & Speaking
  Meeting and Receiving Clients
 Reading
  Intensive Reading: Corporate Entertainment
  Fast Reading: Places You Should Avoid When Meeting Clients
 Grammar & Usage
  English Basic Sentence Patterns 英語基本句型
 Practical Writing
  Notes 便條
Unit 2 Telephoning
 Listening & Speaking
  Making and Answering Phone Calls
 Reading
  Intensive Reading: How to Make a Successful Phone Call
  Fast Reading: How Much Do You Know About Telephone?
 Grammar & Usage
  Simple Present Tense 一般現在時
 Practical Writing
  Telephone Message 電話記錄
Unit 3 Meetings
 Listening & Speaking
  Arranging and Organizing Meetings
 Reading
  Intensive Reading: Business Meeting Etiquette
  Fast Reading: Having Meetings in Virtual Space
 Grammar & Usage
  Simple Past Tense 一般過去時
 Practical Writing
  Notices 通知
Unit 4 Social Manners
 Listening & Speaking
  Talking About Etiquette and Appropriate Table Manners
 Reading
  Intensive Reading: Workplace Social Etiquette
  Fast Reading: International Business Etiquette Tips
 Grammar & Usage
  Simple Future Tense 一般將來時
 Practical Writing
  E-mail 電子郵件
Unit 5 Jobs and Careers
 Listening & Speaking
  Talking About Jobs
 Reading
  Intensive Reading: Developing a Job Description
  Fast Reading: Migrant Workers Stay Home
 Grammar & Usage
  Present Progressive 現在進行時
 Practical Writing 88
  Resume 簡歷
Unit 6 Presenting Information
 Listening & Speaking
  Making A Good Presentation
 Reading
  Intensive Reading: The Art of Oral Presentation
  Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart
 Grammar & Usage
  Past Progressive 過去進行時
 Practical Writing
  Poster 海報
Unit 7 Products
 Listening & Speaking
  Developing and Launching New Products
 Reading
  Intensive Reading: The Product Life Cycle
  Fast Reading: New Products Development Process
 Grammar & Usage
  Future Progressive 將來進行時
 Practical Writing
  Memo 備忘錄
Unit 7 Company
 Listening & Speaking
  Cooperating Between Companies Introducing The Structure of Companies
 Reading
  Intensive Reading: Walmart Needs to Inject More Creativity for Growth
  Fast Reading: Types of Business Organization
 Grammar & Usage
  Present Perfect Tense 現在完成時
 Practical Writing
  Fax 傳真
Appendix Vocabulary
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