本書系列教材分為初級、中級、高級3冊。本書是套書的初級教材,本教材編寫了8個單元,以「項目引領、任務驅動」的形式編寫,每一個單元為一個項目,圍繞一個話題,內容涉及接待客戶、商務電話、商務會議、社交禮儀、工作職業、信息呈現、產品概述及公司介紹等,每個單元包括背景介紹、熱身討論、聽說訓練、閱讀強化、語法復習、案例分析和實用寫作7個模塊,並在各模塊中以任務的形式插入各種練習,全面培養學生聽、說、讀、寫、譯的能力。
本書可以作為高職高專商務英語專業、國際貿易專業、國際商務專業的專業英語教材使用,也適合作為高職高專財經類院校英語課程的公共教材。
本書附有聽力材料的MP3錄音光盤。另外,書后附有按字母順序排列的總詞匯表,標注了每個單詞的音標,英文注釋后括號中的數字表明單詞或詞組出現的章節。
目錄
Unit 1 Meeting and Entertaining Clients
Listening & Speaking
Meeting and Receiving Clients
Reading
Intensive Reading: Corporate Entertainment
Fast Reading: Places You Should Avoid When Meeting Clients
Grammar & Usage
English Basic Sentence Patterns 英語基本句型
Practical Writing
Notes 便條
Unit 2 Telephoning
Listening & Speaking
Making and Answering Phone Calls
Reading
Intensive Reading: How to Make a Successful Phone Call
Fast Reading: How Much Do You Know About Telephone?
Grammar & Usage
Simple Present Tense 一般現在時
Practical Writing
Telephone Message 電話記錄
Unit 3 Meetings
Listening & Speaking
Arranging and Organizing Meetings
Reading
Intensive Reading: Business Meeting Etiquette
Fast Reading: Having Meetings in Virtual Space
Grammar & Usage
Simple Past Tense 一般過去時
Practical Writing
Notices 通知
Unit 4 Social Manners
Listening & Speaking
Talking About Etiquette and Appropriate Table Manners
Reading
Intensive Reading: Workplace Social Etiquette
Fast Reading: International Business Etiquette Tips
Grammar & Usage
Simple Future Tense 一般將來時
Practical Writing
E-mail 電子郵件
Unit 5 Jobs and Careers
Listening & Speaking
Talking About Jobs
Reading
Intensive Reading: Developing a Job Description
Fast Reading: Migrant Workers Stay Home
Grammar & Usage
Present Progressive 現在進行時
Practical Writing 88
Resume 簡歷
Unit 6 Presenting Information
Listening & Speaking
Making A Good Presentation
Reading
Intensive Reading: The Art of Oral Presentation
Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart
Grammar & Usage
Past Progressive 過去進行時
Practical Writing
Poster 海報
Unit 7 Products
Listening & Speaking
Developing and Launching New Products
Reading
Intensive Reading: The Product Life Cycle
Fast Reading: New Products Development Process
Grammar & Usage
Future Progressive 將來進行時
Practical Writing
Memo 備忘錄
Unit 7 Company
Listening & Speaking
Cooperating Between Companies Introducing The Structure of Companies
Reading
Intensive Reading: Walmart Needs to Inject More Creativity for Growth
Fast Reading: Types of Business Organization
Grammar & Usage
Present Perfect Tense 現在完成時
Practical Writing
Fax 傳真
Appendix Vocabulary
Listening & Speaking
Meeting and Receiving Clients
Reading
Intensive Reading: Corporate Entertainment
Fast Reading: Places You Should Avoid When Meeting Clients
Grammar & Usage
English Basic Sentence Patterns 英語基本句型
Practical Writing
Notes 便條
Unit 2 Telephoning
Listening & Speaking
Making and Answering Phone Calls
Reading
Intensive Reading: How to Make a Successful Phone Call
Fast Reading: How Much Do You Know About Telephone?
Grammar & Usage
Simple Present Tense 一般現在時
Practical Writing
Telephone Message 電話記錄
Unit 3 Meetings
Listening & Speaking
Arranging and Organizing Meetings
Reading
Intensive Reading: Business Meeting Etiquette
Fast Reading: Having Meetings in Virtual Space
Grammar & Usage
Simple Past Tense 一般過去時
Practical Writing
Notices 通知
Unit 4 Social Manners
Listening & Speaking
Talking About Etiquette and Appropriate Table Manners
Reading
Intensive Reading: Workplace Social Etiquette
Fast Reading: International Business Etiquette Tips
Grammar & Usage
Simple Future Tense 一般將來時
Practical Writing
E-mail 電子郵件
Unit 5 Jobs and Careers
Listening & Speaking
Talking About Jobs
Reading
Intensive Reading: Developing a Job Description
Fast Reading: Migrant Workers Stay Home
Grammar & Usage
Present Progressive 現在進行時
Practical Writing 88
Resume 簡歷
Unit 6 Presenting Information
Listening & Speaking
Making A Good Presentation
Reading
Intensive Reading: The Art of Oral Presentation
Fast Reading: Presentation for the 6th CICGF and Ningbo Trade Mart
Grammar & Usage
Past Progressive 過去進行時
Practical Writing
Poster 海報
Unit 7 Products
Listening & Speaking
Developing and Launching New Products
Reading
Intensive Reading: The Product Life Cycle
Fast Reading: New Products Development Process
Grammar & Usage
Future Progressive 將來進行時
Practical Writing
Memo 備忘錄
Unit 7 Company
Listening & Speaking
Cooperating Between Companies Introducing The Structure of Companies
Reading
Intensive Reading: Walmart Needs to Inject More Creativity for Growth
Fast Reading: Types of Business Organization
Grammar & Usage
Present Perfect Tense 現在完成時
Practical Writing
Fax 傳真
Appendix Vocabulary
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