市場營銷英語口語(附贈光盤)

Part 1 Marketing Strategies營銷策略
Unit 1 市場環境 Market Environment
Unit 2 全球營銷 Global Marketing
Unit 3 市場開發 Market Development
Unit 4 產品定位 Product Orientation
Unit 5 定價策略 Pricing Strategies
Unit 6 營銷計劃 Marketing Plans
Unit 7 營銷手段 Marketing Methods
Unit 8 新聞發布 Press Release
Unit 9 接受采訪 Being Interviewed
Unit 10 會見客戶 Meeting Clients
Unit 11 競爭對手 Competitors
Unit 12 公共關系 Public Relations
Unit 13 營銷管理 Marketing Management
Part 2 Market Researches 市場調研
Unit 14 調研方法 Researching Methods
Unit 15 信息來源 Sources of Information
Unit 16 關于價格 Prices
Unit 17 使用人群 Users
Unit 18 售後調查 After-sale Researches
Unit 19 網購利弊 Advantages and Disadvantages of Online Shopping
Unit 20 結果分析 Results Analysis
Part 3 Advertisement Marketing廣告營銷
Unit 21 廣告談判Advertising Negotiation
Unit 23 雜志廣告 Magazine Advertisements
Unit 24 網絡廣告 Network Advertisements
Unit 25 報紙廣告 Newspaper Advertisements
Unit 26 媒體組合 Media Mix
Unit 27 廣告效果 Advertising Effects
Part ４Exhibition Marketing展會營銷
Unit 28 收集信息 Gathering Information
Unit 29 預訂展位 Booking Booths
Unit 30 展前準備 Preparations
Unit 31 熱情問候 Warm Greeting
Unit 32 產品介紹 Product Introduction
Unit 33 產品賣點 Selling Points
Unit 34 樣品展示 Samples Showing
Unit 35 索要名片 Asking for Cards
Unit 36 聯系客戶 Contacting Prospects
Unit 37 會見更改 Meeting Changed
Unit 38 會見取消 Meeting Cancelled
Unit 39 如約拜訪 Visiting by Appointment
Unit 40 未約拜訪 Visiting without Appointment
Unit 41 催下訂單 Asking for Orders)
Part 5 Telemarketing電話營銷
Unit 42 尋找對象 Looking for Target Clients
Unit 43 電話留言 Leaving Messages
Unit 44 線路故障 Bad Connection
Unit 45 打錯電話Dialing Wrong Numbers
Unit 46 約定通話 Making Appointments
Unit 47 潛在客戶 Potential Clients
Unit 48 電話跟蹤 Follow-up Calls
Part 6 International Trade Marketing外貿營銷
Unit 49 訂購貨物 Making Orders
Unit 50 報盤還盤 Offers & Counter-Offers
Unit 51 不變價格 Fixed Prices
Unit 52 產品折扣 Discounts
Unit 53 交貨日期 Delivery Time
Unit 54 質量保證 Quality Assurance
Unit 55 基本險別 Basic Risks
Unit 56 貨物保險 Cargo Insurance
Unit 57 付款條件 Payment Term
Unit 58 產品包裝 Product Packings
Unit 59 裝運方式 Shipment
Unit 60 運輸方式 Transportation
Unit 61 準備合同 Drawing up Agreements
Unit 62 合同條款 Terms of Contracts
Unit 63 商務仲裁 Arbitration
Unit 64 合同修改 Revising Contracts
Unit 65 合同簽訂 Signing Contracts
Unit 66 質量檢驗 Inspection
Unit 67 投訴索賠 Complaints and Claims
Unit 68 表示歉意Ⅰ Saying SorryⅠ
Unit 69 表示歉意Ⅱ Saying SorryⅡ
Unit 70 安排補救 Arranging Remedies
Unit 71 催款催證 Reminder
Unit 72 代理銷售 Agents
Unit 73 代理佣金 Commission
Unit 74 補償貿易 Compensation Trade
Unit 75 加工貿易 Processing Trade
Unit 76 易貨貿易Barter Transaction
Part ７ Receiving Clients接待來訪
Unit 77 迎訪計劃 Making Plans
Unit 78 機場迎接 Meeting at Airport
Unit 79 自我介紹 Self-introduction
Unit 80 見面問候 Greeting
Unit 81 輕松寒暄 Chatting
Unit 82 行程安排 Schedules
Unit 83 介紹公司 Introducing Company
Unit 84 介紹領導 Introducing Boss
Unit 85 介紹同事 Introducing Colleagues
Unit 86 參觀公司 Showing Around
Unit 87 了解需求 Asking for Requirements
Unit 88 建立關系 Establishing Relations
Unit 89 開始談判 Starting Negotiations
Unit 90 中斷談判 Breaking off
Unit 91 談判結束 Negotiation Conclusion
Unit 92 降低價格Cutting Prices
Unit 93 新報價單 New Price Lists
Unit 94 用餐招待 Banquets
Unit 95 餐桌祝酒 Toasting
Unit 96 觀光招待Sightseeing
Unit 97 欣賞戲劇 Go to Theaters
Unit 98 送別客戶 Seeing off
Unit 99 表示感謝 Thanks
Unit 100 保持聯系 Keeping in Touch
Unit 101 禮尚往來 Giving Gifts
Part 8 Store Sales商場銷售
Unit 102 詢問需求 Asking about Needs
Unit 103 討價還價 Bargaining
Unit 104 暫時缺貨 Out of Stock
Unit 105 幫助試穿 Trying on
Unit 106 促銷優惠 Promotions
Unit 107 禁止退貨 No Return
Unit 108 支付方式 Payment Methods
Unit 109 感謝道別 Farewell
Unit 110 顧客換購 Replacements
Unit 111 電腦 Computers
Unit 112 電視 TV Sets
Unit 113 冰箱 Refrigerators
Unit 114 空調 Air Conditioners
Unit 115 手機 Cell Phones
Unit 116 售後服務 After-sale Services
Unit 117 護膚品 Skin Products
Unit 118 香水 Perfumes
Unit 119 口紅唇膏 Lipsticks
Unit 120 鮮花 Flowers
Unit 121 籃球 Basketballs
Unit 122 乒乓球拍 Ping-Pong Bats
Unit 123 珠寶首飾 Pearls and Jewels
Unit 124 工藝品 Handiwork
Unit 125 絲織品 Silk
Unit 126 糕點 Cakes
Unit 127 飲品 Drink(
Unit 128 肉類 Meet
Unit 129 快餐 Fast Food
Part 9 Other Sales其他銷售
Unit 130 參加車展 Car Exhibitions
Unit 131 國產汽車 Home-made Cars
Unit 132 德國汽車 German Cars
Unit 133 日本汽車 Japanese Cars
Unit 134 試駕體驗 Trying-out Drivings
Unit 135 汽車維護 Vehicle Maintenance
Unit 136 人壽保險 Life Insurance
Unit 137 財產保險 Property Insurance
Unit 138 醫療保險 Medical Insurance
Unit 139 意外保險 Accident Insurance
Unit 140 汽車保險 Auto Insurance
Unit 141 旅游保險 Travel Insurance
Unit 142 房屋保險 Buildings Insurance
Unit 143 房屋出租 House Renting
Unit 144 房屋出售 House Selling
Unit 145 房屋設施 House Facilities
Unit 146 藥品銷售 Medicine Selling
Unit 147 網上交易 Business Online
Part 10 Business-related Activities商務衍生
Unit 148 求職面試 Interviews
Unit 149 公司培訓 Trainings
Unit 150 商務郵件 Emails
Unit 151 收發傳真 Faxes
Unit 152 安排會議 Setting up Conferences
Unit 153 會議議程 Agendas
Unit 154 會議開始 Getting Started
Unit 155 會議討論 Discussions
Unit 156 會議結束 Conclusions
Unit 157 注冊商標 Trade Marks Registration
Unit 158 資信調查 Credit Inquiry
Unit 159 商務禮儀 Etiquette
Unit 160 商務舞會 Business Balls
Unit 161 文化差異 Cultural Differences
Unit 162 申請簽證 Applying for Visas
Unit 163 入境咨詢 Inquiry of Entry
Unit 164 預訂機票 Booking Air Tickets
Unit 165 預訂房間 Reservations
Unit 166 取消預訂 Cancelling Reservations
Unit 167 辦理登機 Boarding
Unit 168 飛行途中 In Flight
Unit 169 登記住宿 Registrations
Unit 170 叫早服務 Morning Calls
Unit 171 兌換外幣 Exchanging Money
Unit 172 客房送餐 Room Services
Unit 173 預訂餐廳 Reserving Tables
Unit 174 餐廳結賬 Paying Bills
Unit 175 客房服務 Housekeeping
Unit 176 洗衣服務 Laundry Services
Unit 177 抱怨投訴 Complaints
Unit 178 打出租車 Taking Taxis
Unit 179 乘坐地鐵 Taking Subways
Unit 180 乘坐火車 Taking Trains
Unit 181 康樂中心 Health Centers
Unit 182 結賬退房 Checking out)
Unit 183 海關檢查 Customs Inspection)
Unit 184 應稅物品 Dutiable Goods