新編劍橋商務英語口試必備手冊︰中、高級(修訂版)

BEC Vantage 口試簡介
Unit One Company Operation and Management
1.1 Teamwork
1.2 Internal Communications
1.3 Reducing Production Cost
1.4 Reducing Overheads
1.5 Hgw to Deal with a Heavy Workload
1.6 Work Environment
1.7 Logistics
1.8 Business Ethics
Unit Two Human Resources Management
2.1 Recruiting & Selecting
2.2 Employee Training
2.3 Career Development
2.4 Promotion
2.5 Staff Motivation
2.6 Staff Turnover
2.7 Appraising and Improving Performance
2.8 Pay and Benefits
2.9 Labor Relations
2.10 Work Place Safety and Health
2.11 Time Management
2.12 Managing Stress
3.1 Product Development and Price Setting
3.2 Product Promotion
3.3 Advertising
3.4 Publicity
3.5 Packaging
3.6 Branding
3.7 Customer Service
3.8 Keeping Customers
3.9 Distribution
Unit Four Business Travel
4.1 Travel and Transport
4.2 Travel and Accommodation
4.3 Domestic Travel
4.4 Travelling Abroad
Unit Five Public Relations and Corporate Hospitality
5.1 Corporate Culture
5.2 Company Image
5.3 Corporate Gifting
5.4 Corporate Sponsorship
5.5 Dress Code
5.6 Entertaining Business Clients
Unit Six Company Development
6.1 Site Location and Relocation
6.2 Going Global
6.3 Mergers and Acquisitions and Franchise
6.4 Meeting Competition
Unit Seven Going Digital and New Patterns of Work
7.1 E-Business
7.2 Setting up Company Website
7.3 Internet Marketing
7.4 Flexible Patterns of Work
Unit Eight Business Meetings and Conferences
8.1 Staging a Meeting/Conference
8.2 Attending a Meeting/Conference
8.3 Giving a Presentation
8.4 Trade Fairs and Exhibitions
附錄一 BEC Vantage Practice Tests
附錄二 BEC Higher 口試簡介
附錄三 BEC Higher Practice Tests