現代商務英語綜合教程.第3冊(附贈光盤)

現代商務英語綜合教程.第3冊(附贈光盤)
定價：222 元
NT $ 67
 

內容簡介

《現代商務英語綜合教程》的編寫宗旨是︰在遵循現代外語教學理念基礎上，強調外語在商務領域中的應用，注重為學生創造商務環境，全面培養學生的英語綜合應用能力，使他們在今後的工作中能用英語有效地進行口頭和書面商務溝通。
 

目錄

CHAPTER 1 Retailing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 2 Franchising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 3 Advertising
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 4 Marketing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 5 Business Negotiations
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 6 Logistics
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 7 Outsoureing
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 8 Quality Control
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 9 Company Performance
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 10 Customer Service
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTERll Crisis Management
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
CHAPTER 12 Entrepreneurs
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
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