Writing Success 2 with MP3 Audio CD/1片

Writing Success 2 with MP3 Audio CD/1片
定價:428
NT $ 428
  • 出版社:東華
  • 出版日期:2019-10-23
  • 語言:英文
  • ISBN10:9574839826
  • ISBN13:9789574839827
  • 裝訂:平裝 / 128頁 / 21 x 27.5 x 0.64 cm / 普通級 / 全彩印刷 / 初版
 

內容簡介

  Writing Success共9個單元,帶領讀者進入9種商業情境,窺探9種不同產業的生態。

  本書囊括超過一百種常用句型,讓你自由運用於多種情境:
  收集資訊、提出建議、強調重點、有效跟進、管理期待、要求對方、拒絕要求、尋求協助、表達感謝等,及適用於其他更多情境的句型。

  Writing Success 2 能幫助你:
  .系統化地學習寫作:每封email都傳授1個目標、2個態度、3個句型,以訂定目標、建立心態、活用句型的步驟,循序漸進地帶領你寫出合適且專業的email。
  .培養商業敏銳度:本書收錄任何人都能輕鬆理解的基礎商業知識,篇幅適中且概念淺顯易懂,不僅增強你的英語能力,商業敏銳度也能隨之提升,讓你在職場的溝通有效又到位。
  .獲得專家的職場建議:本書收錄多位業界及學術界的專家建議,來自全球知名公司Uber及WeChat (Tencent),與國內商學學術界大師現身說法,為你的職涯帶來全新啟發。
  .提升寫作力:每個單元都設計了豐富多元的練習題,數量充足,內容多樣,並以Case Study案例分析作為結尾,讓你有機會實際演練,精進所學。
 
 

作者介紹

作者簡介

Jennifer Shiue


  ‧Years of professional experience in consulting, public relations, and international liaison
  ‧MSc in Innovation, Entrepreneurship and Management, Imperial College London
  ‧BA in Linguistics, University of Washington, Seattle
 
 

目錄

Unit 1 Public Relations
‧Express Thanks after Meeting
‧Say thanks and acknowledge your partner
 
Unit 2 Strategies
‧Make a Proposal to a New Client
‧Make people interested in meeting you
 
Unit 3 Networking
‧Invite People to an Event
‧Attract participants
 
Unit 4 Trade and Commerce
‧Place an Order
‧Confirm all details
 
Unit 5 Negotiation
‧Negotiate for a Better Deal
‧Get better terms of sales or agreement
 
Unit 6 Investments
‧Reject a Request
‧Say no appropriately
 
Unit 7 Problem-Solving
‧Apologize for Delay
‧Solve the problem
 
Unit 8 Customer Focus
‧Solve Problems for Customers
‧Gain trust from your client
 
Unit 9 New Businesses
‧Make an Official Announcement
‧Make the product appealing to others
 
 



Welcome to Writing Success


  Writing an e-mail is not difficult and people generally won’t mind if you make mistakes, so why do you need to study e-mail writing? Although it might be true that perfect English is not required for your informal e-mail, you certainly need more writing skills for e-mails in working contexts. What if you want to be more polite than usual? What if you want to sound more convincing and determined so you can influence your clients? If you want to get the tone right, you will need to acquire the writing skills and practice how to use them, so you can write effective e-mails that fit the situation.

  Writing Success is the perfect tool that teaches you practical writing skills and cultural nuances, and it also provides the exercises for you to practice and apply these skills. With its step-by-step approach, Writing Success leads you into business scenarios and allows you to review the rationale behind every sentence and every word choice. The exercises follow the model of learn, try and apply, which guides you through the natural flow of acquiring the art of language usage.

  Effective communication at work requires more than just language proficiency. That’s why Writing Success also aims to develop your business sense and ability to comprehend cultural nuances in different professional contexts. The nine units in the book feature not only nine different business scenarios, but also nine different industries. You can also take advantage of the section “Words from the Professional,” in which you can find career advice given by experts from globally renowned universities and firms. By building your business mindset, Writing Success offers a complete picture for you on effective work communication, allowing you to convey your message and demonstrate your stance with the correct attitude to achieve your goal.

  If you’re trying to improve your English writing, this book is perfect for you to upgrade your abilities on writing with purpose. If you’re a student of business, this book will help you develop the language skills and broaden your perspective to accelerate your steps to success. By studying Writing Success, you will become more proficient and confident in your ability to utilize great English communication skills in the world of business.
 
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