Managerial Economics and Business Strategy(9版)

Managerial Economics and Business Strategy(9版)
定價:1280
NT $ 1,152 ~ 1,216
  • 作者:Michael R. BayeJeffrey T. Prince
  • 出版社:華泰文化
  • 出版日期:2017-06-02
  • 語言:英文
  • ISBN10:1259251381
  • ISBN13:9781259251382
  • 裝訂:平裝 / 548頁 / 20.1 x 25.3 cm / 普通級 / 全彩印刷 / 9版
 

內容簡介

  This book begins by teaching managers the practical utility of basic economic tools. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topic not contained in any other single managerial economics textbook. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

  This 9 edition of Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. The basic structure of the textbook is unchanged to ensure an smooth transition to this edition.
 

作者介紹

作者簡介

Michael Baye


  現職:Indiana Universuty

Jeff Prince

  現職:Indiana Universuty
 

目錄

Ch 1 The Fundamentals of Managerial Economics
Ch 2 Market Forces: Demand and Supply
Ch 3 Quantitative Demand Analysis
Ch 4 The Theory of Individual Behavior
Ch 5 The Production Process and Costs
Ch 6 The Organization of the Firm
Ch 7 The Nature of Industry
Ch 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Ch 9 Basic Oligopoly Models
Ch10 Game Theory: Inside Oligopoly
Ch11 Pricing Strategies for Firms with Market Power
Ch12 The Economics of Information
Ch13 Advanced Topics in Business Strategy
Ch14 A Manager's Guide to Government in the Marketplace
Case Study Time Warne Cable
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