Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of
thousands of blog readers have come to love.
Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and
becomes the envy of the technology world.
This is not that story.
It’s not that things went badly for Rand Fishkin; they just weren’t quite so Zuckerberg-esque. His company, Moz, makers of marketing software, is now a $45 million/year business, and he’s one
of the world’s leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mothe-and-son family business that
fell deeply into debt.
Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be
destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won’t protect you from layoffs. And venture
capital always comes with strings attached.
Fishkin’s hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is
riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
-
The Best Team Wins: Build Your Business Through Predictive Hiring
$733 -
International Specialization Dynamics
$5,175 -
Won With Purpose: Positively Impacting Lives on and Off the Field
$875 -
Ceo Pay And What to Do About It: Restoring Integrity to Both Executive Compensation And Capital-market Relations
$1,225 -
What the CEO Wants You to Know: How Your Company Really Works
$875 -
Disciplined Entrepreneurship
$980 -
Best in Class Franchises: Food-service Franchises
$1,048 -
The Global Silicon Valley Handbook: The Official Entrepreneur’s Guide to the Hottest Startup Scenes from Around the Globe
$700 -
Legal Compliance and Risk Management in Small Business
$1,048 -
The Third Wave: An Entrepreneur’s Vision of the Future
$442 -
Working for Yourself: Law & Taxes for Independent Contractors, Freelancers & Gig Workers of All Types
$1,400 -
Seasteading: How Floating Nations Will Restore the Environment, Enrich the Poor, Cure the Sick, and Liberate Humanity from Polit
$945 -
A Guideline to Investment in the Chinese Currency Cny and Interest Rates Markets
$2,610 -
Small Business Management
$1,048 -
Strategic Management of Innovation Networks
$3,960 -
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
$945 -
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
$700 -
Responsible Entrepreneurship: Business and Society: Bridging the Gap
$1,170 -
China’s Healthcare System and Reform
$2,250 -
The Samurai of Sales: The Path to True Sales Mastery
$698